Understanding behavioural segmentation for marketing communications in apparel retail in India

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dc.contributor.advisorNaval Bhargava
dc.contributor.authorRawat, Pankaj
dc.date.accessioned2024-11-20T08:25:54Z
dc.date.available2024-11-20T08:25:54Z
dc.date.issued2006
dc.format.extent67p.
dc.identifier.other001995
dc.identifier.other001996
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8794
dc.language.isoen_US
dc.publisherMudra Institute of Communications Ahmedabad
dc.relationRCM200508
dc.titleUnderstanding behavioural segmentation for marketing communications in apparel retail in India
dc.typeThesis
dcterms.dateCopyrighted2005-2006

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