Influence of mobile technology adoption and usage on lives of the poor in emerging markets
| dc.contributor.author | Gupta, Damini Goyal | |
| dc.contributor.author | Jain, Varsha | |
| dc.date.accessioned | 2025-08-18T14:42:20Z | |
| dc.date.available | 2025-08-18T14:42:20Z | |
| dc.date.issued | 2022 | |
| dc.identifier.citation | Gupta, D.G., & Jain, V. (2022). Influence of mobile technology adoption and usage on lives of the poor in emerging markets. In. R. Singh., & T.A. Wani (Eds.), Marketing to the poor: Creating value (pp 170). Routledge. https://doi.org/10.4324/9781003311560 | |
| dc.identifier.uri | https://ir.mica.ac.in//handle/123456789/10265 | |
| dc.language.iso | en | |
| dc.publisher | Routledge | |
| dc.title | Influence of mobile technology adoption and usage on lives of the poor in emerging markets | |
| dc.type | Book chapter |
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