Rural Immersion project : Gujarat Forest - Research study on marketing and branding plans for arogya van and wellness centre

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dc.contributor.authorMadan, Kshitij A .
dc.contributor.authorKhare, Ninad
dc.contributor.authorPoddar, Prgati
dc.contributor.authorNarang, Samartha
dc.contributor.authorMishra, Sameeksha
dc.contributor.authorKathuria, Shreya
dc.date.accessioned2025-03-02T20:28:09Z
dc.date.available2025-03-02T20:28:09Z
dc.date.issued2020
dc.descriptionArea: Kevadiya, State: Gujarat
dc.description.abstractAs part of our project report, we intend to provide the Gujarat Forest team with actionable solutions for the above stated problem, along with possible visual mockups that can be implemented directly by the team with minimal changes. Since our team worked in a remote setting, we have ensured to connect with multiple on-ground touchpoints to get a real picture of the state of affairs at each step of our project research. The project report begins with a brief description of the project organisation and our project objectives. A detailed breakdown of our team’s understanding of the project along with the research methodology adopted follows. Our consequent research findings are then analysed to present possible strategic routes. The report is concluded by an extensive description of each solution that we would like to recommend, with a conclusion note.
dc.identifier.otherGroup- 25, PGDMC Batch 2019-21
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9851
dc.language.isoen
dc.publisherMICA
dc.subjectAarogya Van and Wellness Center
dc.titleRural Immersion project : Gujarat Forest - Research study on marketing and branding plans for arogya van and wellness centre

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