The role of e-WOM in shaping consumer behavior and its effect on purchase intention

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dc.contributor.advisorRajneesh Krishna
dc.contributor.authorAggarwal, Rhea
dc.date.accessioned2023-12-15T17:23:38Z
dc.date.available2023-12-15T17:23:38Z
dc.date.issued2022
dc.format.extent258p.
dc.identifier.other4075
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4631
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relation20200127168
dc.titleThe role of e-WOM in shaping consumer behavior and its effect on purchase intention
dc.typeThesis
dcterms.identifier658.83 AGG

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