Various methods of assigning media functions - Indian media scenario

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dc.contributor.advisorKunjesh Parihar
dc.contributor.authorRuchi Marwah
dc.date.accessioned2023-12-15T17:23:55Z
dc.date.available2023-12-15T17:23:55Z
dc.date.issued2000
dc.format.extent71p.
dc.identifier.other00666
dc.identifier.other00667
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4773
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG98041
dc.subjectchanging advertising agency
dc.subjectrevolution
dc.subjectmedia scene
dc.subjectagency of records
dc.subjectmedia independent
dc.subjecthi-house media buying
dc.subjectdivorcing
dc.subjectcauses
dc.subjectAAAI regulations
dc.subjectinternational trends
dc.subjectclient speaks
dc.subjectmedia speaks
dc.subjectagency speaks
dc.subjectAOR
dc.subjectMI speaks
dc.subjectthree tire structure
dc.subjectfuture of media study
dc.titleVarious methods of assigning media functions - Indian media scenario
dc.typeThesis
dcterms.identifier659.111 MAR

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