Impact of augmnented reality on the online purchase behaviour of gen Y : an Indian prespective
| dc.contributor.advisor | kallol Das | |
| dc.contributor.author | Bhattacharya, Ishita | |
| dc.date.accessioned | 2024-01-04T17:18:46Z | |
| dc.date.available | 2024-01-04T17:18:46Z | |
| dc.date.issued | 2015 | |
| dc.format.extent | 62p. | |
| dc.identifier.other | 3725 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/6190 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG20130120028 | |
| dc.title | Impact of augmnented reality on the online purchase behaviour of gen Y : an Indian prespective | |
| dc.type | Thesis | |
| dcterms.identifier | 658.8342 BHA |
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