Today, Brands Need A Human Touch
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Date
2023-05-06
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MICA Ahmedabad
Abstract
Over the years, brands have increasingly been given human characteristics, such as persona, personality, and identity. But have brands truly been humanised, or do they still miss a ‘human touch’? We’re in conversation with Ankit Kasliwal, an ’08 MICAn, Head of Marketing for Titan’s Skinn Fragrances division. He’s also responsible for marketing Titan’s newest and most ambitious brand - Taneira. Prior to this, he has been a Strategic Marketing Leader for the Tata Neu App and a Category Brand Manager for Hero Motocorp. Having worn many hats, he holds diverse expertise in a range of sectors - automobile, retail, FMCG, premium/bridge to luxury retail and consumer tech. In this insightful episode, we discuss: 1:05 - Points of parity and difference in marketing across sectors & industries 11:40 - Branding green flags for new-age marketing design 19:45 - Tapping into consumer emotional need-space 37:00 - Driving category adoption and relevance while democratising fine fragrances Stream NOW on all your favourite platforms! Follow MICAST on Instagram: / micast_them… MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in