MICAST

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    Brevity: The Soul of Effective Communication
    (MICA, 2023-01-07) Prof Ruchi Tewari
    Prof. Ruchi Tewari, Associate Professor fro the Communications Area at MICA, thinks you can't overstate the importance of crisp communication in a world full of over-saturated messaging. As attention spans shrink and 'clutter-breaking' becomes the need of the hour, Professor Ruchi breaks down her basic tenets of how one can cut through the noise. In this episode of Beyond The Classroom with MICAST, we bring onboard one of MICA's beloved communications professors and discuss: 1. Getting down to the basics of eradicating clutter: 1:08 2. Her thoughts on some of her trademark expressions and phrases from class: 9:10 3. The key things to keep in mind when presenting an idea: 14:00 Stay tuned till the end to hear more about a side of Professor Ruchi you may not have heard of: her love for biking and her Bullet. Check out MICAST on all your favourite streaming platforms! MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    Unpacking MICA's OTT Report with Prof. Darshan Trivedi
    (MICA, 2023-01-13) Prof. Darshan Trivedi
    Dr. Darshan Trivedi is an ardent educator, a seasoned media professional, and a passionate director and producer. He's the editor of MICA's annual Indian OTT Platforms Report: a widely-regarded report of repute that the industry looks to for a cohesive look at the evolving space of digital entertainment. In this episode of Beyond The Classroom with MICAST, we break it down with Dr. Darshan Trivedi, one of our top faculty from the area of Media and Entertainment. We discuss: 1. Behind the scenes of the OTT report: 0:40 2. How GenZ is shaping the future of entertainment: 7:13 3. The future of how we study OTT: 17:38 We also dive into the stories of his directorial debut and his love for making films! Stay tuned till the end for some never heard before trivia about how he goes about planning his cinema projects. MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    Decrypting Crypto with Prof. Rasananda Panda, Core Faculty of Economics
    (MICA, 2023-01-18) Prof Rasananda Panda
    Fondly remembered by generations of MICAns, Prof. Rasananda Panda has unveiled the world of economics to all who have come to study business at MICA for over 15 years. His sharp understanding of business dynamics, the economic environment of India and other emerging markets have fundamentally shaped MICAn students' understanding of economics. In this episode of Beyond The Classroom with MICAST, we delve into some hot-button issues in the business world - cryptocurrency, Web 3.0 and the economy's future. We discuss: 1. A basic look at cryptocurrency investments: 0:40 2. The regulation conundrum 3:58 3. Is there a crypto bubble?: 11:24 Prof Panda also engages in his favourite activity - answering student questions! Stay tuned till the end for some illuminating answers to questions that Shachee Desai and David Caleb sent in! MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    Today, Brands Need A Human Touch
    (MICA Ahmedabad, 2023-05-06) Ankit Kasliwal
    Over the years, brands have increasingly been given human characteristics, such as persona, personality, and identity. But have brands truly been humanised, or do they still miss a ‘human touch’? We’re in conversation with Ankit Kasliwal, an ’08 MICAn, Head of Marketing for Titan’s Skinn Fragrances division. He’s also responsible for marketing Titan’s newest and most ambitious brand - Taneira. Prior to this, he has been a Strategic Marketing Leader for the Tata Neu App and a Category Brand Manager for Hero Motocorp. Having worn many hats, he holds diverse expertise in a range of sectors - automobile, retail, FMCG, premium/bridge to luxury retail and consumer tech. In this insightful episode, we discuss: 1:05 - Points of parity and difference in marketing across sectors & industries 11:40 - Branding green flags for new-age marketing design 19:45 - Tapping into consumer emotional need-space 37:00 - Driving category adoption and relevance while democratising fine fragrances Stream NOW on all your favourite platforms! Follow MICAST on Instagram: / micast_them… MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    Driving Change with Kamal Bali
    (MICA Ahmedabad, 2023-05-06) Kamal Bali
    Long and illustrious careers are usually bolstered by hundreds of stories and anecdotes, a lifetime of experiences; moulding an astute business lens in the process - and we have proof. We’re in conversation with Mr. Kamal Bali, President & Managing Director at Volvo Group, India. Mr. Bali has been spearheading top global and Indian brands as President & CEO for two decades, and has established a number of multinational corporations in India. Having accumulated precious cross-functional knowledge, Mr. Bali is respected for his value-based leadership and professionalism with a strong ethos. Fun fact: He has also been knighted and awarded one of Sweden’s highest honours by Their Majesties, the King and Queen of Sweden! In the MICAST Studio, we discussed: 14:07 - Sustainable rapid innovation, and the future of mobility 18:00 - Advice for young entrepreneurs 20:59 - Artificial intelligence and the human touch, in application Stream NOW on all your favourite platforms! Follow MICAST on Instagram: / micast_them. . MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    Rid Yourself of Research Anxiety
    (MICA Ahmedabad, 2023-05-06) Manisha Shelat
    How can I address and eliminate research anxiety? Feelings of fear and uncertainty associated with authentic scientific research and production, not knowing where to begin an exploratory thought or approach to a hypothesis, and even facing imposter syndrome during publication - all constitute research anxiety. And, we’ve found a virtuoso capable of answering our question at length. We’re in conversation with Prof. Manisha Pathak-Shelat (Professor, Communication & Digital Platforms and Strategies & Chair - Centre for Development Management and Communication (CDMC) MICA, Editor, JOCC, India). She’s served as Editor of the Journal of Creative Communication, SAGE Publications, and has also been a Researcher at the University of Wisconsin-Madison. A leading voice in the area of communication research and publication. In this episode, we talk about the following: 1:07 - why does research scare so many people away? 3:10 - understanding the umbrella term ‘communication research.’ 12:38 - tips and tricks to be a good researcher today Stream NOW on all your favourite platforms! Follow MICAST on Instagram: / micast_them… MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    Scary Good: Selling Horror Content in India
    (MICA Ahmedabad, 2023-05-06) Divay Agarwal
    Our next guest cracked the content code for Indian audiences, disrupting genres and platforms with his scary good (and record-breaking) horror content. We’re on a quest to find out how. MICAST is in conversation with Divay Agarwal - Head of Content at The Mad Virus Studios and creator of the immensely popular YouTube horror show, Khooni Monday. With over 7 years of experience ranging from product management to content creation, across organizations such as Lionsgate, Jio Cinemas, JioTV+ and HT Media. He’s a content extraordinaire from MICA’s batch of 2018! In this episode we discuss: 01:37 - Horror entertainment vs. the Indian mainstream 08:16 - The key to engaging fans and keeping them hooked to your content 12:03 - Decoding Divay’s process - adapting animation for audio formats 20:00 - The business reality of creative content endeavours Stream NOW on all your favourite platforms! Follow MICAST on Instagram: / micast_them… MICA, Where Management Meets Creativity for more info, visit: www.mica.ac.in
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    Beyond the Boardroom: Changes, Culture & Consumer
    (MICA Ahmedabad, 2020-12-18) Yan Han
    Tune in to this insightful conversation with Ms. Yan Han, Chairperson, International Business at Topline Consulting Group. Catch her talk about grabbing attention and creating an impact (5:33), understanding consumer sentiment and creating content which is wholistic and empathetic (9:15) and her favourite Indian word 'jugaad'! She also talks about forecasting demand in unprecedented times (15:30), understanding human beings across cultures and designing products which connect with people in a world dominated by technology (22:40). The full podcast is out now. Streaming on every platform of your choice! IGTV bit.ly/2HaCRui Spotify spoti.fi/3lLkuuY Google Podcast bit.ly/2HguJIW Apple Podcast apple.co/3kGHiL6 JioSaavn bit.ly/36Kan3j #BeyondTheBoardroom #MICAST #micaschoolofideas #MICAn #expertopinion #professionals #experts #industry #journey #business #pandemic #bschools #podcast #indianpodcast #topline #culture #consumer #insights
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    Beyond the Boardroom: Game of Analytics
    (MICA Ahmedabad, 2020-11-03) Vijay Udasi
    Tune in for an insightful conversation with Mr. Vijay Udasi, SVP Intelligent Analytics Lead, India & Indonesia, Nielsen. Hear him talk about his journey (1:00), key issues with data privacy (3:27), increased demand for analytics post-pandemic (7:45), and the major trends to look for in FMCG, Retail & Media space (12:10). He also talks about the change in streaming culture owing to the lockdown (16:52), AI as an alternative to coding (21:45), and his take on sustainable analytics(27:40). The full podcast is out now. Streaming on every platform of your choice! @micast_themicanpodcast @mica_schoolofideas #BeyondTheBoardroom #MICAST #micaschoolofideas #MICAn #expertopinion #professionals #experts #industry #journey #business #pandemic #bschools #bigdata #podcast #indianpodcast #analytics #Nielsen #marketresearch
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    Beyond the Boardroom: Digital Renovation
    (MICA Ahmedabad, 2020-10-26) Mohit Arora
    Tune in for an interesting conversation with Mr. Mohit Arora, Global Digital Marketing Lead, Mars, Petcare. Hear him talk about his journey (1:00), standing out in a digital chaos (5:24), managing a campaign gone wrong (11:25) and what the future holds for digital (18:10). He also gives us insights on how different elements in the business value chain get impacted by digital transformation (20:30) and whether automation & social distancing will impact on-ground sales (25:35). The full podcast is out now. Streaming on every platform of your choice! #BeyondTheBoardroom #MICAST #micaschoolofideas #MICAn #expertopinion #professionals #experts #industry #journey #business #pandemic #bschools #insights #podcast #indianpodcast #digi #digital #mars #transformation
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    Beyond the Boardroom: What's in store?
    (MICA Ahmedabad, 2020-10-23) Siddharth Agrawal
    Tune in for an engrossing conversation with Mr. Siddharth Agrawal, Head, Premium and Luxury Brands, AJIO.com. He takes us through his journey (1:00), talks about the evolution of retailing (3:00), the importance of service in today's world (9:43) and discusses new trends like supercharging (21:18). Wait till the end to hear him talk about first 'standing in' to be able to 'stand out'. He also shares his MBA experience and tips for students! (30:58) The full podcast out is now. Streaming on every platform of your choice! #BeyondTheBoardroom #MICAST #micaschoolofideas #MICAn #expertopinion #professionals #experts #industry #journey #business #pandemic #bschools #insights #podcast #indianpodcast #retail #AJIO
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    Beyond the Baoradroom: Loan-ed Out!
    (MICA Ahmedabad, 2020-10-10) Mazin Abdullah
    Tune in for a gripping conversation with Mr.Mazin Abdullah, Senior Director, Cross-Sell, Lendingkart, where he takes through his journey and discusses in brief about the FinTech space in India (4:47), the impact of COVID on the industry, and retail lending can be a good option to explore in such times (10:50). He also talks about how AI is helping mitigate the risk of unsecured loans and newer innovations for startups (20:30). Wait till the end for some excellent tips on managing personal finance! (30:00) The full podcast out now. Streaming on every platform of your choice! @micast_themicanpodcast @mica_schoolofideas #BeyondTheBoardroom #MICAST #micaschoolofideas #ExpertOpinion #professionals #experts #industry #journey #business #pandemic #bschools #insights #podcast #indianpodcast #fintech #lendingkart
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    The New Norm: On Let's Talk Money
    (MICA Ahmedabad, 2020-07-31) Taral Pathak
    After covering Marketing, Advertising, Luxury, Strategy, and Media, we have finally reached a discussion about the backbone of every industry, Finance. We caught up with Prof. Taral Pathak, Assistant Professor, Business Management, MICA, in the sixth and final episode of 'The New Norm', where he sets a better context for us to understand the financial sector. We discussed the impact of the pandemic on the banking sector, government policies to recover the economy, and the surprisingly healthy stock markets. So, Let's Talk Money! #TheNewNorm #Podcast #Marketing #Finance #Banking #Digital #StockMarket #Pandemic #Management #School #bschool
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    The New Norm: On The Media Fanfare
    (MICA Ahmedabad, 2020-07-24) Sanjeev Kotnala
    Do you ever wonder, how this lockdown period could have been completely different without the presence of media? We caught up with Prof. Sanjeev Kotnala, Brand and Marketing Consultant and a Visiting Faculty at MICA, in the fifth episode of 'The New Norm', where he gave us a glimpse of the current scenario in the media industry. We discussed the impact of the pandemic on traditional media platforms, the prudent OTT channels, and the increased fandom around podcasts. Catch us on the other side! #Marketing #Podcast #MBA #Media #OTT #MICA
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    The New Norm: On The Science of Strategy
    (MICA Ahmedabad, 2020-07-17) Subrat Sarangi
    Tune in for an interesting conversation with Prof. Subrat Sarangi, Assistant Professor, MICA where we discuss everything from the influence of IoT & Blockchain to forecasting the placement season for the batch of 2021! Wait till the end to know about the competitive edge that he feels MICA has over other management schools in the rapid-fire segment. #TheNewNorm #Podcast #Marketing #Strategy #Operations #SupplyChain #Blockchain #IOT #Pandemic #Management #School #bschool
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    The New Norm: On Cultural Connotations
    (MICA Ahmedabad, 2020-07-11) Bikram Bindra
    Finding it difficult to keep track of the changing consumer context? Wondering about the future of advertising? We've got something riveting for you! We caught up with Prof. Bikram Bindra, Adjunct Faculty, MICA & Vice President, Strategic Planning, McCann Worldgroup, in the third episode of 'The New Norm', where he gave us an insight into the shifting cultural norms and changes in the consumer behaviour. We also discussed the impact of the pandemic on advertising and some new marketing trends to look forward to in the future.
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    The World of Luxury
    (MICA Ahmedabad, 2020-07-03) Varsha Jain
    Wondering what's up with your favorite luxury brand? Or thinking whether the pandemic will change the luxury sector for good? Well, we might have something for you then. We caught up with Prof. Varsha Jain, Integrated Marketing & Communication and the Co-Chairperson for FPM Program, MICA in the second episode of 'The New Norm', where she gave us a glimpse of the luxury world in the current times. We discussed the impact of the pandemic on the Luxury sector and the way to move forward. Catch us on the other side.
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    The New Norm: On Marketing & Creativity
    (MICA Ahmedabad, 2020-06-26) Nitesh Mohanty
    S02 E01 | The New Norm • In Conversation with Prof. Nitesh Mohanty on Marketing & Creativity After the success of the first season of MICAST, we are back with another season titled The New Norm, where we discuss with our esteemed faculty members about the implications caused due to the pandemic and the way forward. For the first episode, we have with us Prof. Nitesh Mohanty, Visual Artist and Chairperson CCC Program, MICA. We discuss with him the role of good content and creativity for effective Marketing in the current times.
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    The Three Rs of a Digital Campaign
    (MICA Ahmedabad, 2020-06-08) Arnika Dixit
    In the 10th episode of MICAST, we have with us Ms. Arnika Dixit, Country Head - Digital, Sales & Marketing, Data Analytics and CX for Citibank India. We discussed with her the influence of digital marketing and data analytics in the banking sector. She talks about the need for relevant communication with clients across industries. She stresses the importance of an effortless interface to make digital banking a success.
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    The Creative Way of Being
    (MICA Ahmedabad, 2020-05-20) Shanker Raman
    In our 9th episode of MICAST, the MICAn podcast series, we bring to you a renowned filmmaker and cinematographer, Mr. Shanker Raman. He shares with us his understanding of a paradigm and the need to break free. He also shares his experience of having a class with our CCC students on the topic "Out of the Box". Tune in to find out!!