Family and social influences in buying decision making: a study of television by Seema Gupta and D.S. Chundawat
| dc.contributor.author | Gupta, Seema | |
| dc.date.accessioned | 2024-01-21T17:57:55Z | |
| dc.date.available | 2024-01-21T17:57:55Z | |
| dc.date.issued | 2002 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7312 | |
| dc.language.iso | en_US | |
| dc.publisher | Decision (2002: Vol. 29, No. 02, July - December) | |
| dc.source | Decision (2002: Vol. 29, No. 02, July - December) | |
| dc.title | Family and social influences in buying decision making: a study of television by Seema Gupta and D.S. Chundawat | |
| dc.type | Article |
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