A study of the theories, models and practices used in the agencies to arrive at effective frequency

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dc.contributor.advisorKunjesh Parihar
dc.contributor.authorShelly Sinha
dc.date.accessioned2023-12-15T17:23:55Z
dc.date.available2023-12-15T17:23:55Z
dc.date.issued2000
dc.format.extent81p.
dc.identifier.other00672
dc.identifier.other00673
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4776
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG98044
dc.subjectmedia planning
dc.subjecttheories
dc.subjectmodels
dc.subjecteffective frequency
dc.subjectfactor/variables influence frequency
dc.subjectuse of models of effective frequency by various agencies
dc.titleA study of the theories, models and practices used in the agencies to arrive at effective frequency
dc.typeThesis
dcterms.identifier659.111072 SIN

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