Conceptualising celebrity endorsement: the Indian advertiser's perspective by Varsha Jain, Subhadip Roy, Mari Sudha, and Aarzoo Daswani

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dc.contributor.authorJain, Varsha
dc.contributor.authorSudha, Mari
dc.contributor.authorDaswani, Aarzoo
dc.date.accessioned2024-01-21T17:57:23Z
dc.date.available2024-01-21T17:57:23Z
dc.date.issued2009
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7208
dc.language.isoen_US
dc.publisherAsian Media Information and Communication Centre (AMIC), Singapore
dc.sourceMedia Asia (2009: Vol. 36, No. 03)
dc.titleConceptualising celebrity endorsement: the Indian advertiser's perspective by Varsha Jain, Subhadip Roy, Mari Sudha, and Aarzoo Daswani
dc.typeArticle

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