Effectiveness of celebrity endorsement in low involvement product category

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dc.contributor.advisorVarsha Jain
dc.contributor.authorRana, Pragati
dc.date.accessioned2024-01-04T17:17:31Z
dc.date.available2024-01-04T17:17:31Z
dc.date.issued2011
dc.format.extent69p.
dc.identifier.other003236
dc.identifier.other003237
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5764
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2009035
dc.titleEffectiveness of celebrity endorsement in low involvement product category
dc.typeThesis
dcterms.identifier659.131 RAN

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