Effectiveness of celebrity endorsement in low involvement product category
dc.contributor.advisor | Varsha Jain | |
dc.contributor.author | Rana, Pragati | |
dc.date.accessioned | 2024-01-04T17:17:31Z | |
dc.date.available | 2024-01-04T17:17:31Z | |
dc.date.issued | 2011 | |
dc.format.extent | 69p. | |
dc.identifier.other | 003236 | |
dc.identifier.other | 003237 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/5764 | |
dc.language.iso | en_US | |
dc.publisher | Mudra Institute of Communications, Ahmedabad | |
dc.relation | PG2009035 | |
dc.title | Effectiveness of celebrity endorsement in low involvement product category | |
dc.type | Thesis | |
dcterms.identifier | 659.131 RAN |
Files
Original bundle
1 - 1 of 1