Integrating SMEs market and technology orientation: An exploration of digital technological opportunism, agility, future focus and performance
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Date
2025
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Emerald Group Publishing Ltd.
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Kautish, P., Sarangi, S., Lan, S., Mehrotra, A., & Simillidou, A. (2025). Integrating SMEs market and technology orientation: An exploration of digital technological opportunism, agility, future focus and performance. International Marketing Review, https://doi.org/10.1108/IMR-03-2024-0073