Brand recall and ROI of non-TVC advertisement

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dc.contributor.advisorYogesh Shendye
dc.contributor.authorRohit Dhawan
dc.date.accessioned2023-12-15T17:24:43Z
dc.date.available2023-12-15T17:24:43Z
dc.date.issued2004
dc.format.extent29p.
dc.identifier.other001480
dc.identifier.other001481
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5067
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG200262
dc.titleBrand recall and ROI of non-TVC advertisement
dc.typeThesis
dcterms.identifier659.132 DHA

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