The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value by Jay Trivedi, Dharun Kasilingam, Parvinder Arora and Sigma Soni

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dc.contributor.authorTrivedi, Jay
dc.contributor.authorKasilingam, Dharun
dc.contributor.authorArora, Parvinder
dc.contributor.authorSoni, Sigma
dc.date.accessioned2024-01-21T17:56:51Z
dc.date.available2024-01-21T17:56:51Z
dc.date.issued2022
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7094
dc.language.isoen_US
dc.publisherWiley-Blackwell Publishing Ltd.
dc.sourceJournal of Consumer Behaviour
dc.titleThe effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value by Jay Trivedi, Dharun Kasilingam, Parvinder Arora and Sigma Soni
dc.typeArticle

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