The New Norm: On The Media Fanfare
No Thumbnail Available
Date
2020-07-24
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
MICA Ahmedabad
Abstract
Do you ever wonder, how this lockdown period could have been completely different without the presence of media? We caught up with Prof. Sanjeev Kotnala, Brand and Marketing Consultant and a Visiting Faculty at MICA, in the fifth episode of 'The New Norm', where he gave us a glimpse of the current scenario in the media industry. We discussed the impact of the pandemic on traditional media platforms, the prudent OTT channels, and the increased fandom around podcasts. Catch us on the other side! #Marketing #Podcast #MBA #Media #OTT #MICA