Indian OTT platforms report 2023
| dc.contributor.author | Trivedi, Darshan (ed.) | |
| dc.date.accessioned | 2026-01-19T10:17:59Z | |
| dc.date.available | 2026-01-19T10:17:59Z | |
| dc.date.issued | 2023-12-31 | |
| dc.description.abstract | India has always notoriously been a country of consumers who enjoy their freebies. The gratification of receiving something just a little more is what drives Indian customer satisfaction, even when it is something as minuscule as negotiating an extra panipuri piece from the vendor. Likewise, the Indian love for entertainment is ingrained in our very culture, whether in the dramatic loud pop of dropping jeera in piping hot oil or keeping an ear out for neighborly gossip; our adoration for the dramatics is also witnessed in India’s rich literary, theatrical, and cinematic history. Therefore, when it comes to paying for an OTT subscription, the characteristic price consciousness marries with the fondness for entertainment, fostering a generation of content consumers who would rather watch advertisements than make recurring payments for their dose of escapism. To truly understand this phenomenon, we must look at India’s history. | |
| dc.identifier.uri | https://ir.mica.ac.in//handle/123456789/10476 | |
| dc.language.iso | en | |
| dc.publisher | MICA, CMES | |
| dc.subject | Video platforms | |
| dc.subject | gaming platforms | |
| dc.subject | Regional | |
| dc.subject | news | |
| dc.subject | Music | |
| dc.subject | social media | |
| dc.title | Indian OTT platforms report 2023 |