How celebrities are used in print and television ads: the case of India by Subhadip Roy, Varsha Jain, Aarzoo Daswani and Mari Sudha

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dc.contributor.authorJain, Varsha
dc.contributor.authorDaswani, Aarzoo
dc.contributor.authorSudha, Mari
dc.date.accessioned2024-01-21T17:55:42Z
dc.date.available2024-01-21T17:55:42Z
dc.date.issued2010
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6716
dc.language.isoen_US
dc.publisherRomania Journal of Marketing (2010: No. 04, October-December)
dc.sourceRomania Journal of Marketing (2010: No. 04, October-December)
dc.titleHow celebrities are used in print and television ads: the case of India by Subhadip Roy, Varsha Jain, Aarzoo Daswani and Mari Sudha
dc.typeArticle

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