A framework linking brand association with brand loyalty in context of the IPL

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dc.contributor.advisorRohit Trivedi
dc.contributor.authorMidha, Gaurav
dc.date.accessioned2024-01-04T17:17:29Z
dc.date.available2024-01-04T17:17:29Z
dc.date.issued2011
dc.identifier.other003198
dc.identifier.other003199
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5744
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2009016
dc.titleA framework linking brand association with brand loyalty in context of the IPL
dc.typeThesis
dcterms.identifier658.827 MID

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