A decade (2008–2019) of advertising research productivity: A bibliometric review by Prof. Varsha Jain & Subhalakshmi Bezbaruah

dc.contributor.authorBezbaruah, Subhalakshmi
dc.contributor.authorJain, Varsha
dc.date.accessioned2024-01-21T17:56:45Z
dc.date.available2024-01-21T17:56:45Z
dc.date.issued2021
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7070
dc.language.isoen_US
dc.publisherElsevier
dc.sourceJournal of Business Research
dc.titleA decade (2008–2019) of advertising research productivity: A bibliometric review by Prof. Varsha Jain & Subhalakshmi Bezbaruah
dc.typeArticle

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