A decade (2008–2019) of advertising research productivity: A bibliometric review by Prof. Varsha Jain & Subhalakshmi Bezbaruah
dc.contributor.author | Bezbaruah, Subhalakshmi | |
dc.contributor.author | Jain, Varsha | |
dc.date.accessioned | 2024-01-21T17:56:45Z | |
dc.date.available | 2024-01-21T17:56:45Z | |
dc.date.issued | 2021 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7070 | |
dc.language.iso | en_US | |
dc.publisher | Elsevier | |
dc.source | Journal of Business Research | |
dc.title | A decade (2008–2019) of advertising research productivity: A bibliometric review by Prof. Varsha Jain & Subhalakshmi Bezbaruah | |
dc.type | Article |
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