Effect of influencer marketing on online impulse purchase: The mediating role of consumer-brand engagement by Jay Trivedi

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dc.contributor.authorTrivedi, Jay
dc.date.accessioned2024-01-21T17:56:45Z
dc.date.available2024-01-21T17:56:45Z
dc.date.issued2021
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7067
dc.language.isoen_US
dc.publisherIGI Global
dc.sourceJournal of Electronic Commerce in Organizations
dc.titleEffect of influencer marketing on online impulse purchase: The mediating role of consumer-brand engagement by Jay Trivedi
dc.typeArticle

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