Brand names and global positioning by Ashok Ranchhod, Calin Garau and Ebi Marandi
dc.contributor.author | Ranchhod, Ashok | |
dc.date.accessioned | 2024-01-21T17:55:43Z | |
dc.date.available | 2024-01-21T17:55:43Z | |
dc.date.issued | 2011 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/6720 | |
dc.language.iso | en_US | |
dc.publisher | Marketing Intelligence and Planning (2011: Vol. 29, No. 04) | |
dc.source | Marketing Intelligence and Planning (2011: Vol. 29, No. 04) | |
dc.title | Brand names and global positioning by Ashok Ranchhod, Calin Garau and Ebi Marandi | |
dc.type | Article |
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