Gender differences in brand relationships

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dc.contributor.advisorRajneesh Krishna
dc.contributor.authorAditya R. Kanthy
dc.date.accessioned2023-12-15T17:24:06Z
dc.date.available2023-12-15T17:24:06Z
dc.date.issued2002
dc.format.extentvi, 72p.
dc.identifier.other00950
dc.identifier.other00951
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4849
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2003
dc.subjectbrand relationships
dc.subjectacross gender
dc.subjectinformation areas
dc.subjectbrand image
dc.subjectbenefits
dc.subjectsymbolic
dc.subjectexperimental
dc.subjectattitudes
dc.subjectattributes
dc.subjectstrength of brand
dc.subjectassociation
dc.subjectstage of evolution
dc.subjectquality
dc.titleGender differences in brand relationships
dc.typeThesis
dcterms.identifier658.827 KAN

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