Measuring alternative media effectiveness and suggesting strategies to choose alternative media for rural Indian advertising

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dc.contributor.advisorArbind Sinha
dc.contributor.authorSrivastava, Rohitash
dc.date.accessioned2023-12-15T17:25:01Z
dc.date.available2023-12-15T17:25:01Z
dc.date.issued2005
dc.identifier.other001737
dc.identifier.other001738
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5145
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG200346
dc.titleMeasuring alternative media effectiveness and suggesting strategies to choose alternative media for rural Indian advertising
dc.typeThesis
dcterms.identifier659.111 SRI

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