Impact of review narrativity on sales in a competitive environment by V. Kumar
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Date
2022
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Wiley-Blackwell Publishing Ltd.
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Mukhopadhyay, S., Kumar, V., Sharma, A., & Chung, T.S. (2022). Impact of review narrativity on sales in a competitive environment. Production and Operations Management, https://doi.org/10.1111/poms.13698