Structured abstract: Comprehending political branding and brand image of the BJP in India by Varsha Jain, and B.E. Ganesh

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dc.contributor.authorJain, Varsha
dc.contributor.authorGanesh, B.E.
dc.date.accessioned2024-01-21T19:03:12Z
dc.date.available2024-01-21T19:03:12Z
dc.date.issued2017
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7633
dc.language.isoen_US
dc.publisherSpringer
dc.sourceCreating marketing magic and innovative future marketing trends: Proceedings of the 2016 academy of marketing science (AMS) annual conference
dc.titleStructured abstract: Comprehending political branding and brand image of the BJP in India by Varsha Jain, and B.E. Ganesh
dc.typeArticle

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