Source of information on advertising, mass media and marketing by Shailesh R. Yagnik
dc.contributor.author | Yagnik, Shailesh R. | |
dc.date.accessioned | 2024-01-21T19:03:16Z | |
dc.date.available | 2024-01-21T19:03:16Z | |
dc.date.issued | 1999 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7686 | |
dc.language.iso | en_US | |
dc.source | Business and Management Information: Current scene and future trends: CALIBER 1999, March 04-06 | |
dc.title | Source of information on advertising, mass media and marketing by Shailesh R. Yagnik | |
dc.type | Article |
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