Rural Research Project: Chhallal, Katagla
Loading...
Date
2008
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
Today’s rural India is well aware of the products and brands and have begun to ask for specific brands. Rural India has begun to adopt, albeit slowly for some marketers, the ways of urban living.
With the urban markets slowly inching towards saturation, brand marketers have started to look at rural India for growth and size.
The penetration of media in Rural India is relatively different from that in Urban India. Television continues to be the medium with the highest reach, but penetrates only 38 per cent of the huge
rural population in the country. Radio overtakes print in rural India and becomes the medium with the second most reach. Radio reaches 18 per cent of the rural population. The penetration of print is
15 per cent. Cinema, like in urban India, has the lowest reach in rural India – it reaches a mere 5 per cent of the rural population.
Description
Rural Immersion Project – Village : Chhallal, Katagla, District: State: Himachal Pradesh
Keywords
Rural development & problems, Study by students