Enhance SEWA initiatives with impact assessment and marketing strategies through comprehensive documentation with SEWA

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dc.contributor.advisorVaswani, L. K.
dc.contributor.advisorPatel, Palak
dc.contributor.authorSarkar, Mandrika
dc.contributor.authorKarkhanis, Sai
dc.contributor.authorKulkarni, Shruti
dc.contributor.authorLambat, Swati
dc.contributor.authorMaskar, Vedha
dc.date.accessioned2024-08-18T22:22:02Z
dc.date.available2024-08-18T22:22:02Z
dc.date.issued2024
dc.descriptionRural Immersion Report, City : Anand, District: Anand, State: Gujarat
dc.description.abstractThe Rural Immersion journey brought us to the vibrant heartland of Gujarat, India, with the distinct purpose of comprehending the inner workings of the Self Employed Women's Association, widely known as SEWA, situated in Anand. SEWA stands apart due to its unique characteristic of being entirely managed and operated by women, for women with a central mission of empowering the women it serves. Our endeavor was to immerse ourselves in the intricate operations of SEWA, engage with the individuals who drive its transformative initiatives, and cultivate a profound understanding of life in Anand and its surrounding villages. Our research involved in-depth conversations and interviews with a diverse array of stakeholders, affording us the opportunity to delve into the intricacies of their daily existence, identify the various challenges they confront, and subsequently propose pragmatic solutions. This report offers a thorough insight into the incredible women who constitute SEWA, the transformative influence the organization exerts on the socio-economic landscape of the region, and the enlightening journey through Anand and its satellite villages.
dc.description.sponsorshipSEWA
dc.identifier.otherPGDMC Batch 2022-24
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8283
dc.language.isoen
dc.publisherMICA
dc.relation.ispartofseriesGroup 30
dc.subjectHandloom item
dc.subjectmarketing
dc.titleEnhance SEWA initiatives with impact assessment and marketing strategies through comprehensive documentation with SEWA

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