Role of branding in sustenance of small and medium enterprises : a study of process of branding from start-up to growth phase of SMEs in communication sector
| dc.contributor.advisor | Gautam Raj Jain | |
| dc.contributor.author | Gupta, Nisha | |
| dc.date.accessioned | 2024-01-04T17:18:02Z | |
| dc.date.available | 2024-01-04T17:18:02Z | |
| dc.date.issued | 2010 | |
| dc.format.extent | 53p. | |
| dc.identifier.other | 002962 | |
| dc.identifier.other | 002963 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/5982 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG2008036 | |
| dc.title | Role of branding in sustenance of small and medium enterprises : a study of process of branding from start-up to growth phase of SMEs in communication sector | |
| dc.type | Thesis | |
| dcterms.identifier | 338.04 GUP |
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