Rural Immersion Project: Itinerary, Plan, Module for Rural tourism, Rural tourism Offering

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dc.contributor.authorNerurkar, Aparna
dc.contributor.authorRanjan, Mrigank
dc.contributor.authorAgarwal, Prachi
dc.contributor.authorChaudhary, Tanvee
dc.contributor.authorGarg, Viral
dc.date.accessioned2025-02-25T15:07:01Z
dc.date.available2025-02-25T15:07:01Z
dc.date.issued2019
dc.description.abstractAn Online Advertising campaign to showcase, ‘The Authentic Rajasthani Village Experience’ and also allow booking on the Jaipur Rugs website so that people can book, pay and travel to Amarsar with our help - An OOH campaign around Jaipur in spots like Airport, Jaipur World Trade Centre, On the Hawa Mahal Road, etc. to get tourists attention - A campaign on Owned Media (Facebook, Instagram & Twitter) with Carousel Posts of Amarsar’s Tourist spots, Views around the Village - Try to get a button listing for our Village tourism program in places like TripAdvisor and MakeMyTrip, also try to get button links in Clickbait blog posts for things to do in Jaipur - Encourage the tourist to share their experiences on social media accounts like Instagram and Facebook with the hashtag #RuralswithJaipurRugs to promote UGC - Experiential setup at Jaipur airport where weavers are sitting and engaging with passersby and there is on the spot registration desk for rural immersion with JR
dc.description.sponsorshipJaipur Rugs
dc.identifier.otherGroup- 32, PGDMC Batch 2018-20
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9815
dc.language.isoen
dc.publisherMICA
dc.subjectRural development & problems
dc.subjectstudy by students
dc.titleRural Immersion Project: Itinerary, Plan, Module for Rural tourism, Rural tourism Offering

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