Linking brand equity, brand health, brand performance and economic variables to brand valuation

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dc.contributor.advisorAnita Basalingappa
dc.contributor.authorPathak, Vivek
dc.date.accessioned2023-12-15T17:26:01Z
dc.date.available2023-12-15T17:26:01Z
dc.date.issued2008
dc.format.extent51p.
dc.identifier.other002401
dc.identifier.other002402
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5367
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG200648
dc.titleLinking brand equity, brand health, brand performance and economic variables to brand valuation
dc.typeThesis
dcterms.identifier658.827 PAT

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