Comparative advertising and what the consumer thinks of it

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Date

1998

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Mudra Institute of Communications Ahmedabad

Abstract

Description

Keywords

client servicing, comparative advertising, kinds of advertising, laws, preferences, consumer rating, attitudes towards comparative advertising

Citation

URI

http://ir.mica.ac.in/handle/123456789/9042

Collections

Dissertations and Thesis