To study the impact of "incongruent advertising' in high and low involvement product categories

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dc.contributor.advisorSanjeev Wadhwa
dc.contributor.authorSaxena, Utkarsh
dc.date.accessioned2023-12-15T17:24:30Z
dc.date.available2023-12-15T17:24:30Z
dc.date.issued2003
dc.format.extent79p.
dc.identifier.other001283
dc.identifier.other001284
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4997
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2001080
dc.titleTo study the impact of "incongruent advertising' in high and low involvement product categories
dc.typeThesis
dcterms.identifier659 SAX

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