The efficacy of consumer promotions as a media channel

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dc.contributor.advisorPradip Chakravarty
dc.contributor.authorSvetleena Choudhary
dc.date.accessioned2023-12-15T17:24:05Z
dc.date.available2023-12-15T17:24:05Z
dc.date.issued2001
dc.format.extent48p.
dc.identifier.other00865
dc.identifier.other00866
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4839
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG99049
dc.subjectchildren
dc.subjectcognitive development
dc.subjectlifestyle
dc.subjectmedia patterns of children
dc.subjectmedia habits
dc.subjectmedia graphics
dc.subjectproduct consumption patterns
dc.subjectlinkage with media usage
dc.subjectisolate opportunity areas
dc.subjectneed gaps
dc.subjectrelationship between children share with pormotional schemes
dc.subjecteffectiveness of promotional schemes
dc.titleThe efficacy of consumer promotions as a media channel
dc.typeThesis
dcterms.identifier658.82 CHO

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