Sports branding in the era of media convergence: with emphasis on the purchase behaviour of sports merchandize

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dc.contributor.advisorAtul Tandan
dc.contributor.authorGupta, Ritika
dc.date.accessioned2023-12-15T17:27:16Z
dc.date.available2023-12-15T17:27:16Z
dc.date.issued2010
dc.format.extent74p.
dc.identifier.other002978
dc.identifier.other002979
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5587
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationM2008044
dc.titleSports branding in the era of media convergence: with emphasis on the purchase behaviour of sports merchandize
dc.typeThesis
dcterms.identifier658.887 GUP

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