Studying the primetime scheduling strategies of Star Plus, Sony and Zee TV and analysing their effectiveness
| dc.contributor.advisor | Ravi Dixit | |
| dc.contributor.author | Parul Tyagi | |
| dc.date.accessioned | 2023-12-15T17:24:41Z | |
| dc.date.available | 2023-12-15T17:24:41Z | |
| dc.date.issued | 2004 | |
| dc.format.extent | 55p. | |
| dc.identifier.other | 001456 | |
| dc.identifier.other | 001457 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/5054 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG200249 | |
| dc.title | Studying the primetime scheduling strategies of Star Plus, Sony and Zee TV and analysing their effectiveness | |
| dc.type | Thesis | |
| dcterms.identifier | 659.111 TYA |
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