Use of humour in the advertising of consumer durables

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dc.contributor.advisorK. Venkataraman
dc.contributor.authorPreeti Shanmugam
dc.date.accessioned2023-12-15T17:23:46Z
dc.date.available2023-12-15T17:23:46Z
dc.date.issued1999
dc.format.extent50p.
dc.identifier.other00466
dc.identifier.other00467
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4700
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG199727
dc.subjecthumour in advertising
dc.titleUse of humour in the advertising of consumer durables
dc.typeThesis
dcterms.identifier659.1323 SHA
dcterms.subjectIFB Washing Machin
dcterms.subjectKelvinator
dcterms.subjectIFB Washing Machine
dcterms.subjectKelvinator

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