Comparing attitudes of consumers towards advertising and product placements

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dc.contributor.advisorVarsha Jain
dc.contributor.authorSharma, Supriya
dc.date.accessioned2024-01-04T17:18:03Z
dc.date.available2024-01-04T17:18:03Z
dc.date.issued2012
dc.format.extent69p.
dc.identifier.other3535
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5989
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2010140
dc.titleComparing attitudes of consumers towards advertising and product placements
dc.typeThesis
dcterms.identifier658.8343 SHA

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