Unrequited love: Evaluating the parasocial interaction of AI influencers and consumer engagement
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Date
2025
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Allied Publishers Pvt. Ltd.
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Mehta, K., & Jain, V. (2025). Unrequited love: Evaluating the parasocial interaction of AI influencers and consumer engagement. [Conference Abstract]. In V. Jain., & A. Karamchandani (Eds.), ICMC 2025: MICA’s 11th International Communication Management Conference. (pp. 67-68). Ahmedabad: Allied Publishers Pvt. Ltd.