Other publications
Permanent URI for this collection
Browse
Recent Submissions
Item Book Review: AI-Powered ecommerce: How machine learning is transforming online shopping(Emerald Group Publishing Ltd., 2025) Nagori, ViralItem Coin Counting and sorting device(The Patent Office, Government of India, 2025) Rao, U.T.Item Projector(The Patent Office, Government of India, 2025) Rao, U.T.Item Effect of luxury fashion content on user engagement on instagram(Allied Publishers Pvt. Ltd., 2025) Nabira, Avantika; Vig, Ashna; Sakhuja, Aman; Jhunjhunwala, PriyamItem When safe advertisers took the road less travelled(Financial Express, 2005) Vasavada-Oza, FalguniItem Insight on accounting planning: A view from the Indian ad industry(The American Academy of Advertising, San Mateo, California, 2008) Vasavada-Oza, FalguniItem Future of specialised programmes in India(BW Businessworld Media Private Limited, 2023) Heggde, GithaItem Cultural lag and technological adoption by baby-boomers: A study of the transition from physical to digital of indian school education(Excel India Publishers, 2021) Roy, Gourav; Sharma, Pooja; Patra, SantoshItem Creative meta-skills and creative performance: A theoretical framework(Excel India Publishers, 2021) Mungra, Yogesh; Ambika, AnupamaItem Covid-19 and cultural change towards the payment acceptance through digital wallets for small shop entrepreneurs(Excel India Publishers, 2021) Nagori, Viral; Roy, GouravItem Entrepreneurship ecosystem and educational institutes: Perspectives and practices(Excel India Publishers, 2021) Rao, U.T.Item With mandated csr, what happens to its impact on financial performance?(Excel India Publishers, 2021) Pathak, Taral; Tewari, RuchiItem Talent value promise (tvp): A creative solution for talent and branding challenges of gig economy in the renewed normal(Excel India Publishers, 2021) Sanaria, ApurvaItem Exploring children’s online privacy orientation: A culturally grounded perspective(Excel India Publishers, 2021) Namboodiri, Sooraj; Kini, SaeshaItem virtual try-on technology in retail fashion: Reinventing consumers confidence in post covid era(Excel India Publishers, 2021) Soni, Sigma; Vasavada-Oza, FalguniItem Influencer marketing: How influencers’ credibility affects consumer purchase intentions towards slow fashion(Excel India Publishers, 2021) Soni, Sigma; Arora, ParvinderItem Macroeconomic analysis of consumption function for india(Excel India Publishers, 2021) Mahajan, Shubham; Panda, RasanandaItem A study on in-app mobile advertising: Exploring advertising value, flow and personalization(Excel India Publishers, 2021) Karamchandani, Shikha; Vasavada-Oza, FalguniItem Establishing a personal brand in interest-driven communities on instagram: A conceptual framework(Excel India Publishers, 2021) Dixit, Shamika; Pathak-Shelat, ManishaItem Measuring selfie motivators: Looking beyond narcissism(Excel India Publishers, 2021) Tewari, Ruchi