Consumer Perceptions towards private labels on ecommerce and resulting buying motivations

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dc.contributor.advisorSunita Mall
dc.contributor.authorPrabhu, Sumedh
dc.date.accessioned2024-01-04T17:19:29Z
dc.date.available2024-01-04T17:19:29Z
dc.date.issued2017
dc.format.extent22p.
dc.identifier.other3882
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6341
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2015048
dc.titleConsumer Perceptions towards private labels on ecommerce and resulting buying motivations
dc.typeThesis
dcterms.identifier658.827 PRA

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