Brand Building in the Era of Mobility and Emergence of 'New Imagined Communities': A Conceptual Analysis by Anshul Khandpal and Santosh K. Patra

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dc.contributor.authorPatra, Santosh
dc.date.accessioned2024-01-21T17:55:48Z
dc.date.available2024-01-21T17:55:48Z
dc.date.issued2013
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6753
dc.language.isoen_US
dc.publisherIndian Journal of Marketing (2013: Vol. 43, No. 11, November)
dc.sourceIndian Journal of Marketing (2013: Vol. 43, No. 11, November)
dc.titleBrand Building in the Era of Mobility and Emergence of 'New Imagined Communities': A Conceptual Analysis by Anshul Khandpal and Santosh K. Patra
dc.typeArticle

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