Impact of POP/POS communication on shoppers in large format retail stores

Thumbnail Image

Files

2009007.pdf (1.64 MB)

Date

2011

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

Citation

URI

http://ir.mica.ac.in/handle/123456789/5736

Collections

Dissertations and Thesis