Price perception, price quality relationship and price related purchase intention

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dc.contributor.advisorPradeep Krishnatray
dc.contributor.authorMalavika Jain
dc.date.accessioned2023-12-15T17:23:40Z
dc.date.available2023-12-15T17:23:40Z
dc.date.issued1998
dc.format.extent65p.
dc.identifier.other305
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4649
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1996019
dc.subjectmarketing research
dc.subjectprice related behaviour
dc.subjectconsumer's reaction
dc.subjectquality
dc.subjectaffecting purchase intention
dc.titlePrice perception, price quality relationship and price related purchase intention
dc.typeThesis
dcterms.identifier658.8343 JAI

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