Developing strategies for challenger brands using `The Art of War' by Sun Tzu'

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dc.contributor.advisorAtul Tandan
dc.contributor.authorLulla, Gauravkumar Gobind
dc.date.accessioned2023-12-15T17:25:30Z
dc.date.available2023-12-15T17:25:30Z
dc.date.issued2007
dc.format.extentvi, 48p.
dc.identifier.other002147
dc.identifier.other002148
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5263
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG200524
dc.titleDeveloping strategies for challenger brands using `The Art of War' by Sun Tzu'
dc.typeThesis
dcterms.identifier658.827 LUL

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