Consumer information search and buying process for durables (replacement)goods

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dc.contributor.advisorPradeep Krishnatray
dc.contributor.authorNripen Peddibhotla
dc.date.accessioned2023-12-15T17:25:29Z
dc.date.available2023-12-15T17:25:29Z
dc.date.issued1997
dc.format.extentiv, 83p.
dc.identifier.other0080
dc.identifier.other00198
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5258
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1995028
dc.subjectmarketing research
dc.subjectconmsumer information search
dc.subjectbuying process
dc.subjectreplacement market
dc.subjectreasons for choosing
dc.subjectdifference between replacement first-time buyer
dc.subjectconsumer behaviour
dc.titleConsumer information search and buying process for durables (replacement)goods
dc.typeThesis
dcterms.identifier658.8342 NRI

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