Brand management in television news genre : a study of viewers perceptions and their relative importance in building brands

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dc.contributor.advisorAnupam Tripathi
dc.contributor.authorKumar, Swati
dc.date.accessioned2024-11-20T08:25:46Z
dc.date.available2024-11-20T08:25:46Z
dc.date.issued2004
dc.format.extent45p.
dc.identifier.other001612
dc.identifier.other001613
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8718
dc.language.isoen_US
dc.publisherMudra Institute of Communications Ahmedabad
dc.relationBRM200315
dc.titleBrand management in television news genre : a study of viewers perceptions and their relative importance in building brands
dc.typeThesis
dcterms.dateCopyrighted2003-2004

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