Modern love speaks new language—are V-Day ads keeping up with the change?
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Date
2025-02-14
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afaqs.com
Abstract
Pooja Thomas, associate professor at MICA, believes romance has become a battleground for young people navigating shifting gender expectations. As more urban women pursue higher education and careers, many delay marriage and parenthood, gaining financial independence. “Romance today is fraught with anxiety, amplified by body shaming and social visibility. While young people see it as a factor in economic decisions, they struggle with their deep emotional need for love," she says.
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Prof. Pooja Thomas's Review