A comparative study of international and Indian beer consumption culture and its implications on the marketing and communication strategy for the India market
dc.contributor.advisor | Deval Kartik | |
dc.contributor.author | Agrawal, Vineet | |
dc.date.accessioned | 2023-12-15T17:27:22Z | |
dc.date.available | 2023-12-15T17:27:22Z | |
dc.date.issued | 2010 | |
dc.format.extent | 63p. | |
dc.identifier.other | 003008 | |
dc.identifier.other | 003009 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/5603 | |
dc.language.iso | en_US | |
dc.publisher | Mudra Institute of Communications, Ahmedabad | |
dc.relation | M2008059 | |
dc.title | A comparative study of international and Indian beer consumption culture and its implications on the marketing and communication strategy for the India market | |
dc.type | Thesis | |
dcterms.identifier | 658.809 AGR |
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